Managing Product, Managing Tension

Managing Product, Managing Tension

THE DEFINITIVE BOOK ON THE CHALLENGING NATURE OF PRODUCT MANAGEMENTWhen consumers use a product or a service, the experience generates an emotion. For those of us who create products or services, our primary focus is on the customer, helping them achieve their desired outcome and attempting to stimu...

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Bibliographic Details
Online Access:Electronic book from EBSCO
Main Author: Abraham, Marc.
Format: Electronic eBook
Language:English
Published:London : Brown Dog Books, 2020.
Subjects:
Product management.
Consumer goods.
Emotions > Social aspects.
Table of Contents:
  • Cover
  • Copyright
  • Title Page
  • Dedication
  • Contents
  • Introduction
  • Chapter 1. Managing Product = Managing Tension
  • Chapter 2. Know Your Tensions
  • Chapter 3. The Role and Impact of Tension on Managing Products
  • Chapter 4. Leaning in with Confidence
  • Chapter 5. Leaning into Tension Effectively
  • Chapter 6. So, You Want to Lean Into Tension Collaboratively?!
  • Chapter 7. Managing Product = Managing Resilience and Growth
  • Acknowledgements
  • Conclusion
  • About the Author

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