Consumer experiences and emotion management / Avinash Kapoor.

Emotions can organize cognitive processes or disorganize them, be active or passive, lead to adaptation or maladaptation. Consumers may be conscious of their emotions or may be motivated by unconscious emotions. The emotions in combined form with different intensities have an adaptive significance i...

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Bibliographic Details

Online Access:	Electronic book from Proquest Ebook Central Academic Complete
Main Author:	Kapoor, Avinash (Author)
Format:	Electronic eBook
Language:	English
Published:	New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2015.
Edition:	First edition.
Series:	Consumer behavior collection.
Subjects:	Consumer behavior. Consumption (Economics) > Psychological aspects. Emotions. brand management consumer behavior consumer psychology dynamics of emotions effects of emotions on decision making emotions experience management group behavior individual behavior marketing personality self-evaluation and comparison
Genre:	Electronic books.