Consumer experiences and emotion management /

Emotions can organize cognitive processes or disorganize them, be active or passive, lead to adaptation or maladaptation. Consumers may be conscious of their emotions or may be motivated by unconscious emotions. The emotions in combined form with different intensities have an adaptive significance i...

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Bibliographic Details
Online Access:Electronic book from Proquest Ebook Central Academic Complete
Main Author: Kapoor, Avinash. (Author)
Format: eBook
Language:English
Published:New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2015.
Edition:First edition.
Series:Consumer behavior collection.
Subjects: