Managing Product, Managing Tension
THE DEFINITIVE BOOK ON THE CHALLENGING NATURE OF PRODUCT MANAGEMENTWhen consumers use a product or a service, the experience generates an emotion. For those of us who create products or services, our primary focus is on the customer, helping them achieve their desired outcome and attempting to stimu...
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| Online Access: | Electronic book from EBSCO |
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| Main Author: | |
| Format: | Electronic eBook |
| Language: | English |
| Published: | London : Brown Dog Books, 2020. |
| Subjects: |