Managing Product, Managing Tension

THE DEFINITIVE BOOK ON THE CHALLENGING NATURE OF PRODUCT MANAGEMENTWhen consumers use a product or a service, the experience generates an emotion. For those of us who create products or services, our primary focus is on the customer, helping them achieve their desired outcome and attempting to stimu...

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Bibliographic Details
Online Access:Electronic book from EBSCO
Main Author: Abraham, Marc.
Format: Electronic eBook
Language:English
Published:London : Brown Dog Books, 2020.
Subjects:
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006 m o d
007 cr cnu---unuuu
008 201031s2020 enk o 000 0 eng d
040 |a EBLCP  |b eng  |c EBLCP  |d YDX  |d EBLCP  |d N$T  |d OCLCO  |d OCLCF  |d OCLCO 
019 |a 1200809936  |a 1202449201 
020 |a 1839521961 
020 |a 9781839521966  |q (electronic bk.) 
035 |a (OCoLC)1202464437  |z (OCoLC)1200809936  |z (OCoLC)1202449201 
050 4 |a HF5415.15 
082 0 4 |a 658.5  |2 23 
049 |a LAFW 
100 1 |a Abraham, Marc. 
245 1 0 |a Managing Product, Managing Tension  |h [electronic resource]. 
260 |a London :  |b Brown Dog Books,  |c 2020. 
300 |a 1 online resource (228 p.) 
500 |a Description based upon print version of record. 
500 |a Ways to Manage the Pressure and Uncertainty of Managing Products. 
520 |a THE DEFINITIVE BOOK ON THE CHALLENGING NATURE OF PRODUCT MANAGEMENTWhen consumers use a product or a service, the experience generates an emotion. For those of us who create products or services, our primary focus is on the customer, helping them achieve their desired outcome and attempting to stimulate positive customer emotions. However, in our relentless pursuit of satisfying customer needs, many product people or ""makers"" fail to spend enough time reflecting and managing our own emotions. ""Managing Product = Managing Tension"" brings the pressures and unknowns inherent in managing produ. 
505 0 |a Cover -- Copyright -- Title Page -- Dedication -- Contents -- Introduction -- Chapter 1. Managing Product = Managing Tension -- Chapter 2. Know Your Tensions -- Chapter 3. The Role and Impact of Tension on Managing Products -- Chapter 4. Leaning in with Confidence -- Chapter 5. Leaning into Tension Effectively -- Chapter 6. So, You Want to Lean Into Tension Collaboratively?! -- Chapter 7. Managing Product = Managing Resilience and Growth -- Acknowledgements -- Conclusion -- About the Author 
506 |a Access limited to authorized users. 
650 0 |a Product management. 
650 0 |a Consumer goods. 
650 0 |a Emotions  |x Social aspects. 
773 |t EBSCOhost Ebook Collection. 
776 0 8 |i Print version:  |a Abraham, Marc  |t Managing Product, Managing Tension : Ways to Manage the Pressure and Uncertainty of Managing Products  |d London : Brown Dog Books,c2020 
856 4 0 |u http://ezproxy.lafayette.edu/login?url=https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=2652615  |z Electronic book from EBSCO