Managing Product, Managing Tension
THE DEFINITIVE BOOK ON THE CHALLENGING NATURE OF PRODUCT MANAGEMENTWhen consumers use a product or a service, the experience generates an emotion. For those of us who create products or services, our primary focus is on the customer, helping them achieve their desired outcome and attempting to stimu...
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Online Access: | Electronic book from EBSCO |
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Main Author: | |
Format: | Electronic eBook |
Language: | English |
Published: | London : Brown Dog Books, 2020. |
Subjects: |
MARC
LEADER | 00000cam a2200000Ma 4500 | ||
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001 | on1202464437 | ||
003 | OCoLC | ||
005 | 20220818213019.0 | ||
006 | m o d | ||
007 | cr cnu---unuuu | ||
008 | 201031s2020 enk o 000 0 eng d | ||
040 | |a EBLCP |b eng |c EBLCP |d YDX |d EBLCP |d N$T |d OCLCO |d OCLCF |d OCLCO | ||
019 | |a 1200809936 |a 1202449201 | ||
020 | |a 1839521961 | ||
020 | |a 9781839521966 |q (electronic bk.) | ||
035 | |a (OCoLC)1202464437 |z (OCoLC)1200809936 |z (OCoLC)1202449201 | ||
050 | 4 | |a HF5415.15 | |
082 | 0 | 4 | |a 658.5 |2 23 |
049 | |a LAFW | ||
100 | 1 | |a Abraham, Marc. | |
245 | 1 | 0 | |a Managing Product, Managing Tension |h [electronic resource]. |
260 | |a London : |b Brown Dog Books, |c 2020. | ||
300 | |a 1 online resource (228 p.) | ||
500 | |a Description based upon print version of record. | ||
500 | |a Ways to Manage the Pressure and Uncertainty of Managing Products. | ||
520 | |a THE DEFINITIVE BOOK ON THE CHALLENGING NATURE OF PRODUCT MANAGEMENTWhen consumers use a product or a service, the experience generates an emotion. For those of us who create products or services, our primary focus is on the customer, helping them achieve their desired outcome and attempting to stimulate positive customer emotions. However, in our relentless pursuit of satisfying customer needs, many product people or ""makers"" fail to spend enough time reflecting and managing our own emotions. ""Managing Product = Managing Tension"" brings the pressures and unknowns inherent in managing produ. | ||
505 | 0 | |a Cover -- Copyright -- Title Page -- Dedication -- Contents -- Introduction -- Chapter 1. Managing Product = Managing Tension -- Chapter 2. Know Your Tensions -- Chapter 3. The Role and Impact of Tension on Managing Products -- Chapter 4. Leaning in with Confidence -- Chapter 5. Leaning into Tension Effectively -- Chapter 6. So, You Want to Lean Into Tension Collaboratively?! -- Chapter 7. Managing Product = Managing Resilience and Growth -- Acknowledgements -- Conclusion -- About the Author | |
506 | |a Access limited to authorized users. | ||
650 | 0 | |a Product management. | |
650 | 0 | |a Consumer goods. | |
650 | 0 | |a Emotions |x Social aspects. | |
773 | |t EBSCOhost Ebook Collection. | ||
776 | 0 | 8 | |i Print version: |a Abraham, Marc |t Managing Product, Managing Tension : Ways to Manage the Pressure and Uncertainty of Managing Products |d London : Brown Dog Books,c2020 |
856 | 4 | 0 | |u http://ezproxy.lafayette.edu/login?url=https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=2652615 |z Electronic book from EBSCO |