Managing Product, Managing Tension
THE DEFINITIVE BOOK ON THE CHALLENGING NATURE OF PRODUCT MANAGEMENTWhen consumers use a product or a service, the experience generates an emotion. For those of us who create products or services, our primary focus is on the customer, helping them achieve their desired outcome and attempting to stimu...
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| Online Access: | Electronic book from EBSCO |
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| Main Author: | |
| Format: | Electronic eBook |
| Language: | English |
| Published: | London : Brown Dog Books, 2020. |
| Subjects: |
| Summary: | THE DEFINITIVE BOOK ON THE CHALLENGING NATURE OF PRODUCT MANAGEMENTWhen consumers use a product or a service, the experience generates an emotion. For those of us who create products or services, our primary focus is on the customer, helping them achieve their desired outcome and attempting to stimulate positive customer emotions. However, in our relentless pursuit of satisfying customer needs, many product people or ""makers"" fail to spend enough time reflecting and managing our own emotions. ""Managing Product = Managing Tension"" brings the pressures and unknowns inherent in managing produ. |
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| Item Description: | Description based upon print version of record. Ways to Manage the Pressure and Uncertainty of Managing Products. |
| Physical Description: | 1 online resource (228 p.) |
| ISBN: | 1839521961 9781839521966 |
| Access: | Access limited to authorized users. |