Managing Product, Managing Tension

THE DEFINITIVE BOOK ON THE CHALLENGING NATURE OF PRODUCT MANAGEMENTWhen consumers use a product or a service, the experience generates an emotion. For those of us who create products or services, our primary focus is on the customer, helping them achieve their desired outcome and attempting to stimu...

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Bibliographic Details
Online Access:Electronic book from EBSCO
Main Author: Abraham, Marc.
Format: Electronic eBook
Language:English
Published:London : Brown Dog Books, 2020.
Subjects:
Description
Summary:THE DEFINITIVE BOOK ON THE CHALLENGING NATURE OF PRODUCT MANAGEMENTWhen consumers use a product or a service, the experience generates an emotion. For those of us who create products or services, our primary focus is on the customer, helping them achieve their desired outcome and attempting to stimulate positive customer emotions. However, in our relentless pursuit of satisfying customer needs, many product people or ""makers"" fail to spend enough time reflecting and managing our own emotions. ""Managing Product = Managing Tension"" brings the pressures and unknowns inherent in managing produ.
Item Description:Description based upon print version of record.
Ways to Manage the Pressure and Uncertainty of Managing Products.
Physical Description:1 online resource (228 p.)
ISBN:1839521961
9781839521966
Access:Access limited to authorized users.