Advertising myths : the strange half-lives of images and commodities / Anne M. Cronin.
Advertising is often portrayed negatively, as corrupting a mythically pure relationship between people and things. In Advertising Myths Anne Cronin argues that it is better understood as a 'matrix of transformation' that performs divisions in the social order and arranges classificatory re...
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| 在线阅读: | Electronic book from EBSCO |
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| 主要作者: | |
| 格式: | 电子书 |
| 语言: | English |
| 出版: | London ; New York : Routledge, 2004. |
| 丛编: | International library of sociology.
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| 主题: |
书本目录:
- Images, commodities and compulsions : consumption controversies of the nineteenth century
- Advertising as site of contestation : criticisms, controversy and regulation
- Advertising agencies: commercial reproduction and the management of belief
- Animating images : advertisements, texts, commodities
- Advertising reconsidered.