Advertising myths : the strange half-lives of images and commodities /

Advertising is often portrayed negatively, as corrupting a mythically pure relationship between people and things. In Advertising Myths Anne Cronin argues that it is better understood as a 'matrix of transformation' that performs divisions in the social order and arranges classificatory re...

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Bibliographic Details
Online Access:Electronic book from EBSCO
Main Author: Cronin, Anne M., 1967-
Format: eBook
Published: London ; New York : Routledge, 2004.
Series:International library of sociology.
Table of Contents:
  • Images, commodities and compulsions : consumption controversies of the nineteenth century
  • Advertising as site of contestation : criticisms, controversy and regulation
  • Advertising agencies: commercial reproduction and the management of belief
  • Animating images : advertisements, texts, commodities
  • Advertising reconsidered.