Fashion marketing : influencing consumer choice and loyalty with fashion products /
Fashion is everywhere! It transcends domains and applies to almost any kind of product (e.g., apparel, cars, digital devices, food, literature, travel, music, house decoration, and personal wellness). Fashion greatly influences public interest, media coverage, and product success. In this global ind...
Đã lưu trong:
| Truy cập trực tuyến: | Electronic book from EBSCO |
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| Tác giả chính: | |
| Định dạng: | eBook |
| Ngôn ngữ: | English |
| Được phát hành: | New York, New York : Business Expert Press, 2015. Ã2015 |
| Phiên bản: | First edition. |
| Loạt: | Consumer behavior collection.
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| Những chủ đề: |