Fashion marketing : influencing consumer choice and loyalty with fashion products /
Fashion is everywhere! It transcends domains and applies to almost any kind of product (e.g., apparel, cars, digital devices, food, literature, travel, music, house decoration, and personal wellness). Fashion greatly influences public interest, media coverage, and product success. In this global ind...
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| Online Access: | Electronic book from Proquest Ebook Central Academic Complete |
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| Main Author: | |
| Format: | eBook |
| Language: | English |
| Published: | New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2015. |
| Edition: | First edition. |
| Series: | 2014 digital library.
Consumer behavior collection. |
| Subjects: |