Fashion marketing : influencing consumer choice and loyalty with fashion products /

Fashion is everywhere! It transcends domains and applies to almost any kind of product (e.g., apparel, cars, digital devices, food, literature, travel, music, house decoration, and personal wellness). Fashion greatly influences public interest, media coverage, and product success. In this global ind...

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Bibliographic Details
Online Access:Electronic book from EBSCO
Main Author: Le Bon, Caroline, 1967- (Author)
Format: eBook
Language:English
Published:New York, New York : Business Expert Press, 2015.
Ã2015
Edition:First edition.
Series:Consumer behavior collection.
Subjects: