Fashion marketing : influencing consumer choice and loyalty with fashion products / Caroline Le Bon.
Fashion is everywhere! It transcends domains and applies to almost any kind of product (e.g., apparel, cars, digital devices, food, literature, travel, music, house decoration, and personal wellness). Fashion greatly influences public interest, media coverage, and product success. In this global ind...
Guardado en:
| Acceso en línea: | Electronic book from EBSCO |
|---|---|
| Autor principal: | |
| Formato: | eBook |
| Lenguaje: | English |
| Publicado: | New York, New York : Business Expert Press, 2015. Ã2015 |
| Edición: | First edition. |
| Colección: | Consumer behavior collection.
|
| Materias: |