Packaging : the science of temptation.

Packages hide an army of motivators, persuaders, and decision makers. Packages are so commonplace we fail to realize their immense impact. Find that packaging doesn't merely contain new products - it creates them. Discover that for many products, the package IS the product.

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Bibliographic Details
Alternate Title:Science of temptation
Online Access:A Kanopy streaming video
Format: Video
Language:English
Published:[San Francisco, California, USA] : Kanopy Streaming, 2014.
Subjects:
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264 1 |a [San Francisco, California, USA] :  |b Kanopy Streaming,  |c 2014. 
300 |a 1 online resource (1 video file, 20 min.) :  |b digital, stereo., sound, color 
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347 |a video file  |b MPEG-4  |b Flash 
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518 |a Originally produced by Marcom Projects in 2001. 
520 |a Packages hide an army of motivators, persuaders, and decision makers. Packages are so commonplace we fail to realize their immense impact. Find that packaging doesn't merely contain new products - it creates them. Discover that for many products, the package IS the product. 
534 |p Originally produced  |c [S.l., Learning Seed ; Eight Mile Plains, Qld. : Marcom Projects [distributor], c2001, 2007. 
538 |a Mode of access: World Wide Web. 
650 0 |a Packaging  |x Social aspects  |z United States. 
650 0 |a Advertising  |z United States  |x Psychological aspects. 
650 0 |a Consumner behaviour. 
710 2 |a Kanopy (Firm) 
773 |t Kanopy. 
856 4 0 |u https://lafayette.kanopy.com/node/55212  |z A Kanopy streaming video