Packaging : the science of temptation.
Packages hide an army of motivators, persuaders, and decision makers. Packages are so commonplace we fail to realize their immense impact. Find that packaging doesn't merely contain new products - it creates them. Discover that for many products, the package IS the product.
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Alternate Title: | Science of temptation |
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Online Access: | A Kanopy streaming video |
Format: | Video |
Language: | English |
Published: | [San Francisco, California, USA] : Kanopy Streaming, 2014. |
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