Marketing scales handbook : multi-item measures for consumer insight research. Gordon C. Bruner II. Volume 9 /
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| Online Access: | Electronic book from EBSCO |
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| Main Author: | |
| Format: | eBook |
| Language: | English |
| Published: | Fort Worth, Texas USA : GCBII Productions, LLC, [2017] Ã2017 |
| Edition: | (Library version). |
| Subjects: |