Analytic activism : digital listening and the new political strategy /
Netroots activist organizations are increasingly turning to digital analytics in order to listen to their supporters, monitor public sentiment, experiment with new tactics, and develop strategies that can succeed in the new media environment. This book discusses the rise of ""analytic acti...
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| Online Access: | Electronic book from Oxford Scholarship Online |
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| Main Author: | |
| Format: | eBook |
| Language: | English |
| Published: | New York, NY : Oxford University Press, [2016] |
| Series: | Oxford studies in digital politics.
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| Subjects: |