Consumer equality : race and the American marketplace / Geraldine Rosa Henderson, Anne-Marie Hakstian, and Jerome D. Williams.

Consumer equality : race and the American marketplace / Geraldine Rosa Henderson, Anne-Marie Hakstian, and Jerome D. Williams.

"Everyone--regardless of race, gender, or other appearance-based factors--should receive equal access and equal treatment in businesses open to the public. Unfortunately, consumer equality has yet to be achieved. In fact, marketplace discrimination remains a pervasive problem in the United Stat...

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Bibliographic Details
Online Access:Electronic book from EBSCO
Main Author: Henderson, Geraldine R. (Geraldine Rosa), 1963- (Author)
Other Authors: Hakstian, Anne-Marie Williams, Jerome D., 1947-
Format: eBook
Language:English
Published:Santa Barbara, California : Praeger, an imprint of ABC-CLIO, LLC, [2016]
Ã2016
Series:Racism in American institutions.
Subjects:
Consumers > United States.
Minority consumers > United States.
Racism > United States.
Marketing > Social aspects > United States.
Customer relations > United States.
Table of Contents:
  • Introduction
  • The history of marketplace discrimination and consumer inequality
  • From stereotyping to differential treatment
  • Annoyance v. avoidance
  • The business case for marketplace inclusion
  • Legal protection
  • Consumer racial profiling and shoplifting
  • Criminal suspicion cases
  • Mundane consumer cases
  • Special occasions of marketplace discrimination
  • Rx for success: a multicultural plan that strengthens the marketplace
  • How to help.

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