Survey research : the basics / Keith F. Punch.
Survey Research can be used as an independent guide or as a workbook to accompany Keith F Punch's bestselling Introduction to Social Research (SAGE, 1998). It represents a short, practical `how-to' book on a central methodology technique aimed at the beginning researcher. The focus of this...
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| Online Access: | Electronic book from EBSCO |
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| Format: | eBook |
| Language: | English |
| Published: | London ; Thousand Oaks, Calif. : Sage Publications, 2003. |
| Series: | Essential resources for social research.
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| Summary: | Survey Research can be used as an independent guide or as a workbook to accompany Keith F Punch's bestselling Introduction to Social Research (SAGE, 1998). It represents a short, practical `how-to' book on a central methodology technique aimed at the beginning researcher. The focus of this book is on small-scale quantitative surveys studying the relationships between variables. After showing the central place of the quantitative survey in social science research methodology, it then takes a simple model of the survey, describes its elements and gives a set of steps and guidelines for implementing each element. The book then shows how the simple model of the quantitative survey generalizes easily to more complex models. It includes a detailed example of both simple and complex models, which readers should find very helpful. It is directed primarily at beginning researchers - upper-level undergraduate and graduate students in any area of social science, who often have to do small scale surveys in projects and dissertations. Beyond this, it will be of interest to anybody interested in learning about survey research. It is written in non-technical language, aiming to be as accessible as possible to a wide audience. |
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| Item Description: | "Designed to be used as an independent guide or as a workbook to accompany [his] ... textbook, An introduction to social research"--Ser. title page |
| Physical Description: | 1 online resource (123 pages) : illustrations |
| Format: | Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002. |
| Bibliography: | Includes bibliographical references (pages 111-114, 118-120) and index. |
| ISBN: | 9781446204955 1446204952 9781849209984 1849209987 1299657427 9781299657427 0761947043 9780761947042 1446234924 9781446234921 0761947051 9780761947059 |
| Access: | Access restricted to Ryerson students, faculty and staff. Legal Deposit; Access limited to authorized users. |