Quantitative modelling in marketing and management / edited by Luiz Moutinho, Kun-Huang Huarng.
The field of marketing and management has undergone immense changes over the past decade. These dynamic changes are driving an increasing need for data analysis using quantitative modelling. Problem solving using the quantitative approach and other models has always been a hot topic in the fields of...
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| Online Access: | Electronic book from EBSCO |
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| Other Authors: | |
| Format: | eBook |
| Language: | English |
| Published: | Singapore : World Scientific, ©2013. |
| Subjects: |