The rhetoric of soft power : public diplomacy in global contexts /
"The Rhetoric of Soft Power: Public Diplomacy in Global Contexts provides a comparative assessment of public diplomacy and strategic communication initiatives, in order to portray how Joseph Nye's notion of "soft power" has translated into context-specific strategies of internati...
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| Online Access: | Electronic book from EBSCO |
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| Main Author: | |
| Format: | eBook |
| Language: | English |
| Published: | Lanham, Md. : Lexington Books, 2012. |
| Series: | Lexington studies in political communication.
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| Subjects: |