Building a marketing plan : a complete guide / Ho Yin Wong, Kylie Radel, Roshnee Ramsaran-Fowdar.
"The book aims to provide a comprehensive, holistic and practical framework for readers who are interested or involved in developing a marketing plan so that they can appreciate various marketing concepts and put them together in an easy to read guide. Demanding and savvy customers along with a...
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| Online Access: | Electronic book from EBSCO |
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| Main Author: | |
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| Format: | eBook |
| Language: | English |
| Published: | New York, NY : Business Expert Press, ©2011. |
| Edition: | 1st ed. |
| Series: | Marketing strategy collection.
Business Expert Press digital library. |
| Subjects: |