Cycles of spin : strategic communication in the U.S. Congress / Patrick Sellers.
"How do politicians try to shape their news coverage? Patrick Sellers examines strategic communication campaigns in the U.S. Congress. He argues that these campaigns create cycles of spin: Leaders create messages, rank-and-file legislators decide whether to promote those messages, journalists d...
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| الوصول للمادة أونلاين: | Electronic book from EBSCO |
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| المؤلف الرئيسي: | |
| التنسيق: | كتاب الكتروني |
| اللغة: | English |
| منشور في: | Cambridge ; New York : Cambridge University Press, 2010. |
| سلاسل: | Communication, society, and politics.
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| الموضوعات: |
| الملخص: | "How do politicians try to shape their news coverage? Patrick Sellers examines strategic communication campaigns in the U.S. Congress. He argues that these campaigns create cycles of spin: Leaders create messages, rank-and-file legislators decide whether to promote those messages, journalists decide whether to cover the messages, and any coverage feeds back to influence the policy process. These four stages are closely related; decisions at one stage influence those at another." "Sellers uses diverse evidence, from participant observation and press secretary interviews to computerized content analysis and vector auto regression. The result is a comprehensive and unprecedented examination of politicians' promotional campaigns and journalists' coverage of those campaigns. Countering numerous critics of spin, Sellers offers the provocative argument that the promotional messages have their origins in the actual policy preferences of members of Congress. The campaigns to promote these messages thus can help the public learn about policy debates in Congress."--Jacket |
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| وصف مادي: | 1 online resource (x, 255 pages) : illustrations |
| بيبلوغرافيا: | Includes bibliographical references (pages 225-249) and index. |
| ردمك: | 9780511641749 0511641745 9780511642289 0511642288 1107207649 9781107207646 0511700199 9780511700194 1282386603 9781282386600 9786612386602 6612386606 0511641060 9780511641060 0511639309 9780511639302 0511640382 9780511640384 |
| وصول: | Access limited to authorized users. |