Cycles of spin : strategic communication in the U.S. Congress /
"How do politicians try to shape their news coverage? Patrick Sellers examines strategic communication campaigns in the U.S. Congress. He argues that these campaigns create cycles of spin: Leaders create messages, rank-and-file legislators decide whether to promote those messages, journalists d...
|Online Access:||Electronic book from EBSCO|
Cambridge ; New York :
Cambridge University Press,
|Series:||Communication, society, and politics.
Table of Contents:
- The cycle
- Building blocks
- Coverage and feedback
- Completing the cycle.