Taboo in advertising /
Taboos are much more than just a synonym of 'forbidden'. Proof of the concept's complexity can be found in the way ads often try to hide the taboo inherent to their products or, conversely, in the way certain taboo readings are foregrounded on purpose in other ads. This volume shows w...
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| Online Access: | Electronic book from EBSCO |
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| Main Author: | |
| Format: | eBook |
| Language: | English |
| Published: | Amsterdam, NL : John Benjamins Pub. Co., ©2008. |
| Series: | Pragmatics & beyond ;
new ser., 179. |
| Subjects: |