The economics of franchising / Roger D. Blair, Francine Lafontaine.
This book describes in much detail both how and why franchising works. It also analyses the economic tensions that contribute to conflict in the franchisor-franchisee relationship. The book includes a great deal of empirical evidence on franchising not available anywhere else.
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| Online Access: | Electronic book from EBSCO |
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| Format: | eBook |
| Language: | English |
| Published: | Cambridge : Cambridge University Press, 2005. |
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