Between enterprise and ethics : business and management in a bimoral society / John Hendry.

The author explores the phenomenon of 'bimorality', whereby we live our lives by two contrasting sets of principles, one set by traditional modernity, the other by the modern emphasis on entrepreneurial self-interest. This book sets business within the context of this moral culture.

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Bibliographic Details
Online Access:Electronic book from Oxford Scholarship Online
Main Author: Hendry, John, 1952-
Format: eBook
Language:English
Published:Oxford ; New York : Oxford University Press, 2004.
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