Brands : the logos of the global economy / Celia Lury.
Celia Lury considers the interrelated dimensions of the brand: as a creator of space, time and community, as a form of intellectual property and as an increasingly important medium of exchange in a global economy.
Wedi'i Gadw mewn:
Mynediad Ar-lein: | Electronic book from EBSCO |
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Prif Awdur: | |
Fformat: | eLyfr |
Iaith: | English |
Cyhoeddwyd: | London ; New York : Routledge, 2004. |
Cyfres: | International library of sociology.
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Pynciau: |