Cross-cultural consumption : global markets, local realities /

What does an American refrigerator mean in the Solomon Islands?Cross-Cultural Consumption is a fascinating guide to the cultural implications of the globalization of a consumer society.

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Bibliographic Details
Online Access:Electronic book from EBSCO
Other Authors: Howes, David, 1957- (Editor)
Format: eBook
Language:English
Published:London ; New York : Routledge, 1996.
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