Sex in advertising : perspectives on the erotic appeal / edited by Tom Reichert, Jacqueline Lambiase.
Sex in Advertising: Perspectives on the Erotic Appeal is the first book to thoroughly tackle important issues about sex in advertising. What is it? Does it work? How does it affect individuals and society? Well-respected scholars and popular writer.
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| Online Access: | Electronic book from EBSCO |
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| Format: | Government Document eBook |
| Language: | English |
| Published: | Mahwah, N.J. : Lawrence Erlbaum Associates, 2003. |
| Series: | LEA's communication series.
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