Stated choice methods : analysis and applications / Jordan J. Louviere, David A. Hensher, Joffre D. Swait, with a contribution by Wiktor Adamowicz.
This graduate and practitioner guide to analysing consumer choice behaviour concentrates on stated preference (SP) methods. The authors show how these methods can be implemented, from experimental design to econometric modelling, and also combined with revealed preference (RP) data. The book also pr...
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| On-line přístup: | Electronic book from EBSCO |
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| Médium: | E-kniha |
| Jazyk: | English |
| Vydáno: | Cambridge : Cambridge University Press, 2000. |
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