Stated choice methods : analysis and applications / Jordan J. Louviere, David A. Hensher, Joffre D. Swait, with a contribution by Wiktor Adamowicz.

This graduate and practitioner guide to analysing consumer choice behaviour concentrates on stated preference (SP) methods. The authors show how these methods can be implemented, from experimental design to econometric modelling, and also combined with revealed preference (RP) data. The book also pr...

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Bibliographic Details
Online Access:Electronic book from EBSCO
Main Author: Louviere, Jordan J.
Other Authors: Hensher, David A., 1947- Swait, Joffre Dan.
Format: eBook
Language:English
Published:Cambridge : Cambridge University Press, 2000.
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