Advertising in modern and postmodern times Pamela Odih.
How does advertising position itself in consumer culture? In what way does it 'create' desire and wants? This text produces an introduction to advertising culture.
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| Online Access: | SAGE knowledge |
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| Main Author: | |
| Format: | Electronic eBook |
| Language: | English |
| Published: | Thousand Oaks, Calif. ; London : SAGE, 2007. |
| Series: | Theory, culture & society.
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