Innovation management strategies, concepts and tools for growth and profit / Shlomo Maital, D.V.R. Seshadri.
Successful innovation-the key to competitive growth and profit-rests on disciplined management of the innovation process, from idea inception to customer service. This book answers, first, the key questions: Why innovate? What to innovate? How to innovate? and Who innovates? It then provides ten ess...
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| Online Access: | SAGE knowledge |
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| Format: | Electronic eBook |
| Language: | English |
| Published: | Delhi ; London : Response, 2007. |
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