McLuhan a guide for the perplexed /

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Bibliographic Details
Online Access:Electronic book from Proquest Ebook Central Academic Complete
Main Author: Gordon, W. Terrence, 1942-
Format: Electronic eBook
Language:English
Published:New York : Continuum, 2010.
Series:Guides for the perplexed.
Subjects:
Table of Contents:
  • Background, context, definitions, and-- stumbling blocks
  • Literary links
  • From Madison, Wisconsin to Madison Avenue: The mechanical bride and her electrical brood
  • From media as political forms to Understanding media
  • McLuhan's tool box: From Through the vanishing point to Laws of media
  • Using McLuhan's tools.