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01802nam a2200397 i 4500 |
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EBC5662698 |
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MiAaPQ |
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20200520144314.0 |
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m o d | |
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190221s2019 nyu o 000 0 eng d |
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|z 9781949991017
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|a 658.83
|2 23
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|a Rajagopal,
|d 1957-
|e author.
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1 |
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|a Qualitative market research :
|b understanding how behavioral complexities can drive marketing strategies /
|c Rajagopal.
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|a New York, NY :
|b Business Expert Press,
|c 2019.
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| 300 |
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|a 1 online resource (198 pages)
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| 336 |
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|a text
|b txt
|2 rdacontent
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|a online resource
|b cr
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|a Access limited to authorized users.
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|a Description based on print version record.
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|a Electronic reproduction. Ann Arbor, MI : ProQuest, 2018. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
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| 650 |
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|a Marketing research.
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| 650 |
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|a Qualitative research.
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| 655 |
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4 |
|a Electronic books.
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| 773 |
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|t Proquest Ebook Central Academic Complete.
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| 776 |
0 |
8 |
|i Print version:
|a Rajagopal.
|t Qualitative market research : understanding how behavioral complexities can drive marketing strategies.
|d New York, NY : Business Expert Press, c2019
|h 198 pages
|z 9781949991017
|
| 797 |
2 |
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|a ProQuest (Firm)
|
| 856 |
4 |
0 |
|u https://ezproxy.lafayette.edu/login?url=https://ebookcentral.proquest.com/lib/lafayettecol-ebooks/detail.action?docID=5662698
|z Electronic book from Proquest Ebook Central Academic Complete
|