Social Media and Big Data in Consumer Behaviour /

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Bibliographic Details
Online Access:Electronic book from Proquest Ebook Central Academic Complete
Other Authors: Roggeveen, Anne L. (Editor), Grewal, Dhruv (Editor)
Format: eBook
Language:English
Published:[Bradford, West Yorkshire] : Emerald, 2016.
Series:Journal of consumer marketing, volume 33, number 2, 2016
Subjects: