Research from De Montfort University marketing department guest editors, Pauline Mclaren and David Pickton.
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| Online Access: | Electronic book from Proquest Ebook Central Academic Complete |
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| Other Authors: | |
| Format: | Electronic eBook |
| Language: | English |
| Published: | Bradford, England : Emerald Group Publishing, c2002. |
| Series: | Marketing intelligence & planning ;
v.20, no. 6 |
| Subjects: |