Marketing to multi-ethnic consumers by Steve Clements.
It's no longer practical to address the consuming public as one entity. The US is experiencing significant growth in the different ethnicities with each requiring special attention to their purchasing needs. African American, Hispanic and Asian consumers are becoming major purchasers of all mer...
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| Online Access: | Streaming video from Academic Video Online |
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| Other Authors: | |
| Format: | Electronic Video |
| Language: | English |
| Published: | Sunrise, FL : D.E. Visuals, 2008. |
| Series: | Global business and economics in video
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