Resultados de búsqueda - "Consumer behavior"

1

The effects of cause-related marketing on customers' attitudes and buying behavior / Denise Steckstor ; with a foreword by Florian von Wangenheim.

The effects of cause-related marketing on customers' attitudes and buying behavior / Denise Steckstor ; with a foreword by Florian von Wangenheim.

por Steckstor, Denise.
Publicado 2012

Materias: “...Consumer behavior....”

Electronic book from Springer Complete

Tesis eBook

2

Brand communities for fast moving consumer goods : an empirical study of members' behavior and the economic relevance for the marketer / Sandra Meister ; foreword by Claudia Fantap...

por Meister, Sandra.
Publicado 2012

Materias: “...Consumer behavior....”

Electronic book from Springer Complete

Tesis eBook

3

Value creation of firm-established brand communities / Philipp Wiegandt ; with a preface by Dietmar Harhoff.

por Wiegandt, Philipp.
Publicado 2009

Materias: “...Consumer behavior Social aspects....”

Electronic book from Springer Complete

Tesis eBook