Sökresultat - "Consumer behavior"

1

The effects of cause-related marketing on customers' attitudes and buying behavior / Denise Steckstor ; with a foreword by Florian von Wangenheim.

The effects of cause-related marketing on customers' attitudes and buying behavior / Denise Steckstor ; with a foreword by Florian von Wangenheim.

av Steckstor, Denise.
Publicerad 2012

Ämnen: “...Consumer behavior....”

Electronic book from Springer Complete

Lärdomsprov E-bok

2

Brand communities for fast moving consumer goods : an empirical study of members' behavior and the economic relevance for the marketer / Sandra Meister ; foreword by Claudia Fantap...

av Meister, Sandra.
Publicerad 2012

Ämnen: “...Consumer behavior....”

Electronic book from Springer Complete

Lärdomsprov E-bok

3

Value creation of firm-established brand communities / Philipp Wiegandt ; with a preface by Dietmar Harhoff.

av Wiegandt, Philipp.
Publicerad 2009

Ämnen: “...Consumer behavior Social aspects....”

Electronic book from Springer Complete

Lärdomsprov E-bok