検索結果 - "Consumer behavior"

1

The effects of cause-related marketing on customers' attitudes and buying behavior / Denise Steckstor ; with a foreword by Florian von Wangenheim.

The effects of cause-related marketing on customers' attitudes and buying behavior / Denise Steckstor ; with a foreword by Florian von Wangenheim.

著者: Steckstor, Denise.
出版事項 2012

主題: “...Consumer behavior....”

Electronic book from Springer Complete

学位論文 eBook

2

Brand communities for fast moving consumer goods : an empirical study of members' behavior and the economic relevance for the marketer / Sandra Meister ; foreword by Claudia Fantap...

著者: Meister, Sandra.
出版事項 2012

主題: “...Consumer behavior....”

Electronic book from Springer Complete

学位論文 eBook

3

Value creation of firm-established brand communities / Philipp Wiegandt ; with a preface by Dietmar Harhoff.

著者: Wiegandt, Philipp.
出版事項 2009

主題: “...Consumer behavior Social aspects....”

Electronic book from Springer Complete

学位論文 eBook