Canlyniadau Chwilio - "Consumer behavior"

1

The effects of cause-related marketing on customers' attitudes and buying behavior / Denise Steckstor ; with a foreword by Florian von Wangenheim.

The effects of cause-related marketing on customers' attitudes and buying behavior / Denise Steckstor ; with a foreword by Florian von Wangenheim.

gan Steckstor, Denise.
Cyhoeddwyd 2012

Pynciau: “...Consumer behavior....”

Electronic book from Springer Complete

Thesis eLyfr

2

Brand communities for fast moving consumer goods : an empirical study of members' behavior and the economic relevance for the marketer / Sandra Meister ; foreword by Claudia Fantap...

gan Meister, Sandra.
Cyhoeddwyd 2012

Pynciau: “...Consumer behavior....”

Electronic book from Springer Complete

Thesis eLyfr

3

Value creation of firm-established brand communities / Philipp Wiegandt ; with a preface by Dietmar Harhoff.

gan Wiegandt, Philipp.
Cyhoeddwyd 2009

Pynciau: “...Consumer behavior Social aspects....”

Electronic book from Springer Complete

Thesis eLyfr