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1
Frontiers of advertising theory and research ; a symposium honoring C. H. Sandage / Edited by Hugh W. Sargent.
Published 1972
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2
Advertising in the broadcast media / Elizabeth J. Heighton, Don R. Cunningham.
by Heighton, Elizabeth J.
Published 1976
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3
Measuring advertising readership and results.
by Starch, Daniel.
Published 1966
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