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1
Nontraditional media in marketing and advertising /
by Blakeman, Robyn, 1958-
Published 2016
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2
International advertising realities and myths /
Published 2000
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3
Advertising organizations and publications a resource guide /
Published 2000
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4
Brands, consumers, symbols, & research Sidney J. Levy on marketing /
by Levy, Sidney J., 1921-
Published 1999
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5
Fables, fashions, and facts about advertising a study of 28 enduring myths /
by Jones, John Philip.
Published 2004
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6
Advertising and promotion communicating brands /
by Hackley, Christopher E.
Published 2005
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7
How to use advertising to build strong brands
Published 1999
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8
The ultimate secrets of advertising
by Jones, John Philip.
Published 2001
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9
Marketing communications industry entrepreneurial case studies /
by Jain, Gautam Raj.
Published 2008
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10
The SAGE handbook of advertising
Published 2007
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11
The sociology of consumption an introduction /
by Corrigan, Peter, 1955-
Published 1997
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12
How advertising works the role of research /
Published 1998
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13
Advertising cultures gender, commerce, creativity /
by Nixon, Sean, 1966-
Published 2003
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14
Advertising in modern and postmodern times
by Odih, Pamela.
Published 2007
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15
Visual persuasion the role of images in advertising /
by Messaris, Paul.
Published 1997
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16
Advertising
Published 2010
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17
The advertising business operations, creativity, media planning, integrated communications /
Published 1999
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18
Controversies in contemporary advertising
by Sheehan, Kim.
Published 2003
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19
Advertising a cultural economy /
by McFall, Elizabeth Rose.
Published 2004
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20
Ad critique how to deconstruct ads in order to build better advertising /
by Tag, Nancy R.
Published 2012
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