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1
Advertising and selling ; principles of appeal and response /
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2
Scientific advertising /
by Hopkins, Claude C., 1866-1932.
Published 1966
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3
The spenders.
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4
The assault on childhood.
by Goulart, Ron, 1933-2022.
Published 1969
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5
Advertising the technical product /
by Sloan, Clifford Alexander.
Published 1920
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6
Tested advertising methods.
by Caples, John.
Published 1961
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7
Advertising and the market process : a modern economic view /
by Ekelund, Robert B. 1940-
Published 1988
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8
Advertising cost control handbook.
by Riso, Ovid.
Published 1973
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9
Advertising, management, and society: a business point of view /
by Nicosia, Francesco M.
Published 1974
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11
The advertising and promotion challenge : vaguely right or precisely wrong? /
by Lodish, Leonard M.
Published 1986
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12
The intelligent buyer and the tell-tale seller.
by Masters, Dexter.
Published 1967
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13
Advertising and its mental laws /
by Adams, Henry Foster.
Published 1916
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14
Frontiers of advertising theory and research ; a symposium honoring C. H. Sandage /
Published 1972
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15
How it was in advertising : 1776-1976 /
Published 1976
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16
Think small, the story of those Volkswagen ads /
by Rowsome, Frank.
Published 1970
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17
Advertising people : and Copy slants /
by Tinsman, Robert, 1879-
Published 1936
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18
Advertising, text and cases.
by Borden, Neil H. 1895-1980.
Published 1950
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19
Macy's, Gimbels, and me ; how to earn $90,000 a year in retail advertising.
by Fitz-Gibbon, Bernice.
Published 1967
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20
Cases in advertising management /
by Boyd, Harper W.
Published 1964
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