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Handbook of marketing scales multi-item measures for marketing and consumer behavior research / William O. Bearden, Richard G. Netemeyer.
by Bearden, William O., 1945-
Published 1999
Subjects: “...Marketing research....”
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Electronic eBook
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2
Handbook of marketing scales multi-item measures for marketing and consumer behavior research.
Published 2011
Subjects: “...Marketing research....”
SAGE knowledge
Electronic eBook
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