The business of books : booksellers and the English book trade, 1450-1850 / James Raven.
"In 1450 very few English men or women were personally familiar with a book; by 1850, the great majority of people daily encountered books, magazines, or newspapers. This book explores the history of this fundamental transformation, from the arrival of the printing press to the coming of steam....
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| Format: | Book |
| Language: | English |
| Published: | New Haven : Yale University Press, [2007] ©2007 |
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Table of Contents:
- Introduction: the enterprise of booksellers
- The arrival of print: domestic and foreign
- Markets and martyrs: early modern commerce
- The late Stuart trade: new horizons
- Investing in books: the supremacy of the booksellers
- High and low: locating the trades
- Boosting demand: stationers, printers, and sellers
- Challenges and survivals: the late eighteenth century
- Promoting the wares
- Risking failure
- Steam and stamps: nineteenth-century transformation
- Conclusion