Practical marketing for the academic library /

Practical marketing for the academic library /

"In an age in which federal funding for libraries is being cut, libraries of every size and type must prove their value. Practical Marketing for the Academic Library offers academic librarians approachable methods for marketing to students, faculty, and administration, and it also inspires them...

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Bibliographic Details
Main Authors: Villamor, Stephanie Espinoza (Author), Shotick, Kimberly (Author)
Format: Book
Language:English
Published:Santa Barbara, California : Libraries Unlimited, an imprint of ABC-CLIO, LLC, [2022]
Ã2022
Subjects:
Academic libraries > Marketing.
Academic libraries > Public relations.
Libraries and colleges.
Academic libraries > United States > Case studies.

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Skillman Upper Level

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Call Number: Z716.3 .V55 2022
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