Brick by brick : how LEGO rewrote the rules of innovation and conquered the global toy industry / David C. Robertson with Bill Breen.
In the 1990s, LEGO failed to keep pace with the revolutionary changes in kids' lives and began sliding into irrelevance. It took a new LEGO management team, faced with the growing rage for electronic toys, few barriers to entry, and ultra-demanding consumers, to reinvent the innovation rule boo...
Saved in:
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: | New York : Crown Business, [2013] |
| Edition: | First edition. |
| Subjects: |
Skillman Upper Level
| Call Number: |
HD9993.T694 L447 2013 |
|---|---|
| Available Place Hold |