Do rich eyeballs pay? : direct response advertising and demographic factors.

Do rich eyeballs pay? : direct response advertising and demographic factors.

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Bibliographic Details
Main Author: Laverty, Brian.
Corporate Author: Lafayette College (Easton, Pa.). Department of Economics and Business.
Format: Thesis Book
Published:2007.
Subjects:
Lafayette College (Easton, Pa.). > Department of Economics and Business. > Honors thesis. > 2007.

Special Collections & Archives - Library Use Only

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Call Number: O 2007 L392
O 2007 L392 Available

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