Branding Japanese food : from meibutsu to washoku / Katarzyna J. Cwiertka with Yasuhara Miho.
Branding Japanese Food is the first book in English on the use of food for the purpose of place branding in Japan. At the center of the narrative is the 2013 inscription of "Washoku, traditional dietary cultures of the Japanese, notably for the celebration of New Year" on UNESCO's Rep...
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| Online Access: | Electronic book from JSTOR |
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| Format: | eBook |
| Language: | English |
| Published: | Honolulu : University of Hawaii Press, [2020] |
| Series: | Food in Asia and the Pacific.
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